Team up with the best minds in tech to kick-start new business
Achieve peak athletic performance and supporter passion with smart technologies
Learn new plays from other industries, and make digital platforms and ecosystems your home court
We take your leadership on a cross-industry learning journey, into the world of innovation, startups and emerging technologies.
We bring together teams of innovators from around the world to help you solve your most pressing challenges. Includes 2 months at our in-house lab to get the ball rolling.
We play an entire season together, offering you unlimited access to market insights, innovator scouting, and technology intelligence. A season partnership sets you up for continuing success.
We help develop your organization through on-demand advisory from seasoned pros in entrepreneurship and tech. Back up your employees and leadership with world-class coaches.
The Werder Lab helped us to start working with the elite of global technologists in Sports & Tech and strongly increased our innovation efficiency!
Tarek Bauer
Werder Bremen
With his impressive network and his strongly analytical mindset, Max helped us first to identify the most relevant innovation sectors and then to coordinate truly fruitful partnerships.
Artur Hasselbach
VW Commercial Vehicles
Max is an entrepreneur, ecosystem builder, and sports fanatic. He has co-founded several companies, including betahaus - the heart of Berlin’s startup and innovation community.
After helping more than 300 corporate clients and over 3000 startups through advisory and acceleration programs, he now applies everything he‘s learned to what he loves most.
He leads the team at New Court, and hosts the NewCourt Podcast, guiding you through the world of sports innovation.
Markus is a sports enthusiast, entrepreneur, people connector and sports economist.
He created the concept of the DFB-Akademie, is consulting football coaches from grassroots to Anfield and is an experienced connector between sports, investors & start-ups.
As Head of Sports he brings New Court to the clubs & federations to help them to reach the next level.
Iva is an accomplished community builder, an ex-professional skier and musicologist.
She has designed, coordinated and executed over 100 large scale projects, working intimately with startups and large organizations alike. She is a specialist in curating multidisciplinary environments, and is an expert on the future of work and collaborative innovation.
As New Court's head of operations, she leads the projects from their conception and infancy, through to full completion and retention.
Aydo is an entrepreneur, ecosystem builder, and tech critic. He has co-founded several companies, including leading digital strategy firm Axel Springer hy, as well as Germany’s first accelerator for hardware startups.
He led a Copenhagen-based think tank, co-authoring The Copenhagen Letter, The Copenhagen Catalog, and the Tech Pledge. Hosting a series of international conferences, he brought the founders of YouTube, Uber, Reddit, PayPal, and many more to Europe.
As a board advisor, he works closely with CEOs across industries.
