The game-changer for sports organizations.

Disrupting Sports

Team up with the best minds in tech to kick-start new business

Achieve peak athletic performance and supporter passion with smart technologies

Learn new plays from other industries, and make digital platforms and ecosystems your home court

Listen to our podcast on Spotify

How we help you up your game


We put your leadership and organization through their paces, developing a unique matchplan for your transformation.


Through our global network, we scout new ideas, startups, and technologies to give you an edge over your competitors.


We draft the dream team for your transformation, and tee up cross-industry cooperation with startups and established organizations alike.

Our Track Record

How we helped Werder Bremen materialize their ideas into Werder Lab.


New Court Services


We take your leadership on a cross-industry learning journey, into the world of innovation, startups and emerging technologies.

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We bring together teams of innovators from around the world to help you solve your most pressing challenges. Includes 2 months at our in-house lab to get the ball rolling.

schedule appointment


We play an entire season together, offering you unlimited access to market insights, innovator scouting, and technology intelligence. A season partnership sets you up for continuing success.

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We help develop your organization through on-demand advisory from seasoned pros in entrepreneurship and tech. Back up your employees and leadership with world-class coaches.

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clients across industries

Arrange a pre-season friendly with our experts to see if New Court is right for you.

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what the industry says about us

The Werder Lab helped us to start working with the elite of global technologists in Sports & Tech and strongly increased our innovation efficiency!

Tarek Bauer
Werder Bremen

With his impressive network and his strongly analytical mindset, Max helped us first to identify the most relevant innovation sectors and then to coordinate truly fruitful partnerships.

Artur Hasselbach
VW Commercial Vehicles

Our sports-tech lab is featured as one of the leading innovation hubs in Europe!


The New Court TEAM

Maximilian von der Ahé


Max is an entrepreneur, ecosystem builder, and sports fanatic. He has co-founded several companies, including betahaus - the heart of Berlin’s startup and innovation community.

After helping more than 300 corporate clients and over 3000 startups through advisory and acceleration programs, he now applies everything he‘s learned to what he loves most.

He leads the team at New Court, and hosts the NewCourt Podcast, guiding you through the world of sports innovation.

Markus Däggelmann


Markus is a sports enthusiast, entrepreneur, people connector and sports economist.

He created the concept of the DFB-Akademie, is consulting football coaches from grassroots to Anfield and is an experienced connector between sports, investors & start-ups.

As Head of Sports he brings New Court to the clubs & federations to help them to reach the next level.

Iva Jankovic

Founding partner/COO

Iva is an accomplished community builder, an ex-professional skier and musicologist.

She has designed, coordinated and executed over 100 large scale projects, working intimately with startups and large organizations alike. She is a specialist in curating multidisciplinary environments, and is an expert on the future of work and collaborative innovation. ‍

As New Court's head of operations, she leads the projects from their conception and infancy, through to full completion and retention.

Aydo Schosswald

Founding partner

Aydo is an entrepreneur, ecosystem builder, and tech critic. He has co-founded several companies, including leading digital strategy firm Axel Springer hy, as well as Germany’s first accelerator for hardware startups.

He led a Copenhagen-based think tank, co-authoring The Copenhagen Letter, The Copenhagen Catalog, and the Tech Pledge. Hosting a series of international conferences, he brought the founders of YouTube, Uber, Reddit, PayPal, and many more to Europe. 

As a board advisor, he works closely with CEOs across industries.

Interested? Get in Contact.

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